7/11/2023 0 Comments Amazon email marketing softwareAccording to Sucharita Mulpuru, a Forrester analyst, Amazon’s conversion to sales of on-site recommendations could be as high as 60% in some cases based off the performance of other e-commerce sites.” “Amazon also doles out recommendations to users via email… In fact, the conversion rate and efficiency of such emails are ‘very high,’ significantly more effective than on-site recommendations. Plus we also found out that their recommendations via email convert better than their on-site recommendations…Īnd that bit of information got us very excited… Over the years we’ve been watching the way Amazon does recommendations both on-site and off, via email. They have billions of data points to test so many different things to find out what works and what doesn’t, quickly. In 2015, they generated 107.1 billion in net revenue.
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